Asaf Kliger Team Of Huskies 6504
Helena Wahlman Reindeer 5589V2

Looks are everything in stylish Sweden, where natural beauty inspires architecture, fashion and design. Rocky coastlines, sparkling lakes and swathes of untouched forest set the scene for offbeat boutique hotels of world-class calibre, while proximity between town and country means urban adventures can easily be combined with wilderness breaks.

Enveloped by forests where moose and reindeer graze, some of Swedish Lapland’s best hotels are destinations in their own rights. Spend the night in a masterpiece suspended between trees, enjoy a sauna on a floating platform encased by birch twigs, or snuggle into a seasonal frozen palace sculpted entirely from ice.

Wherever you go, attention is always focused on nature: in summer, kayak safaris are complemented by campfires and wild swims, while winters are perfect for husky rides, cross-country skiing and skating across thick ice. Aurora expeditions form part of much broader adventures, including immersion in local Sami culture with evenings spent in a traditional lavvu.

Even cosmopolitan cities are intrinsically linked to the outdoors. Gothenburg and Stockholm occupy their own archipelagos, with pretty summer cottages decorating islands fringed by beaches and woven with hiking trails. Like their neighbours, Swedes practise ‘allemansrätten’ (or Everyman’s Right), meaning the environment is open for everyone to explore.


Image credits
Team of Huskies | Asaf Kliger |
Reindeer | Helena Wahlman |


Holiday Ideas

Whether you want to travel in summer or winter, we can organise an itinerary in Sweden to suit you. Below you'll find a selection of our favourite holiday ideas for inspiration.


Wonderful places to stay in Sweden

An ice room at the world famous Ice Hotel in Swedish Lapland


Sleep in frozen artworks reimagined every year at the world's most elaborate hotel. Created each year by a team of artists from around the globe, this Arctic masterpiece must be seen to be believed.

Jukkasjärvi, Swedish Lapland

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Arctic Bath

Swedish design at its most spectacular. This brand new and extraordinary new floating spa hotel will no doubt attract visitors from every corner of the globe.

Harads, Swedish Lapland

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The Dragonfly at the world-famous Treehotel in Harrads, Sweden


Every tree house here is made from environmentally friendly materials and construction techniques. Founded by Britta Jonsson-Lindvall and Kent Lindvall in 2010, it's the prefect place to unwind and return to nature.

Harads, Swedish Lapland

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