Who We Are
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We Are Where The Wild Is
In a world where life is increasingly hectic and hyper connectivity means we are ‘always on’, we invite you to step away from your everyday hustle and bustle and visit some of the wildest, most wonderful places on earth.
We want to share everything we’ve found with you. We’ll open your eyes to vast, dancing skies. We’ll take you to mighty glaciers and sparkling fjords. We’ll get you closer than you ever dreamed to Arctic wildlife and introduce you to local characters who’ve become our lifelong friends.
Wherever you go, we guarantee you’ll stay in amazing spaces. Ice hotels, glass igloos, lighthouses, treehouses, mirror cubes and sea cabins…unique accommodation for a journey you’ll never forget.
Because the wild is what we do best
What began as a love for the North has become the work we’re proud to do every day. After years of exploring its wild landscapes and meeting the people who call them home, we’re now here to share those experiences and help others discover the North our way.
Emma | Founder & Nordic Holiday Designer
With over 15 years in the travel industry, Emma has a lifelong love of archipelagos and anywhere above the Arctic Circle. From the icy fjords of Norway to the remote islands of the Faroes, she’s endlessly inspired by the wild, untamed beauty of the North. Her deep knowledge and curiosity drive everything we do at Where The Wild Is — helping travellers discover extraordinary places with care, creativity, and a touch of adventure.
emma@wherethewildis.co.uk
Suzel | Explorer & Nordic Holiday Designer
With over four decades of experience planning holidays across the Nordics, Suzel is an expert in Norway, Sweden, Denmark and Finland. Her detailed approach and in-depth knowledge of the region mean every itinerary is thoughtfully put together and tailored to each traveller. Whether it’s finding the right coastal cabin or organising an Arctic adventure, Suzel’s experience and local connections ensure every trip runs smoothly from start to finish.
suzel@wherethewildis.co.uk
Deborah | Nordic Travel Treasury
With nearly two decades at Bradt Travel Guides, Deborah brings a wealth of travel experience and a true passion for the top of the world. She takes care of all administrative aspects of your booking with precision and warmth, ensuring every detail is handled smoothly from start to finish. Her organisational skills and love for the North keep everything running beautifully behind the scenes, so your adventure unfolds effortlessly.
deborah@wherethewildis.co.uk
Hollie travelled to Lapland in March 2025"Emma and her team are brilliant at organising an itinerary suited to exactly what you want. Everything is thought of, all travel arrangements, transfers to activities and airports, your own personalised walking tours, food recommendations. I mean EVERYTHING!"
Why Book With Us?
First-Hand Knowledge
If we haven’t seen it, we won’t send you there. Our team has personally travelled through every destination we offer — sleeping under Arctic skies, chasing the Northern Lights, and meeting the people who make these wild places so special. This means every itinerary is built on genuine experience, not guesswork. When you travel with us, you can trust that every lodge, guide, and glacier walk has been hand-picked and tried by us, ensuring your adventure is authentic, safe, and unforgettable.
Our Friends in the North
Over the past decade, we’ve built strong relationships with our partners across Iceland, Norway, Sweden, Finland, Svalbard, Scotland, and the Faroe Islands. These aren’t just suppliers — they’re our friends. They’re passionate locals who share our love of the North, and they help us open doors to experiences most travellers never find. From expert guides to family-run lodges, our friends ensure your journey is filled with genuine warmth, local flavour, and the kind of hospitality that turns a trip into a lifelong memory.
"If we haven’t seen it, we won’t send you there. Our team has personally travelled through every destination we offer"
Our Amazing Travel App
Every booking includes access to our exclusive travel app, powered by Vamoos. It’s your digital travel companion, keeping all your trip details, documents, maps, and inspiration in one place. You can even count down the days to your departure and access your itinerary offline — perfect for those remote corners of the Arctic where the Wi-Fi can’t reach. With your app in hand, you’ll always know what’s next on your journey, and have your wild adventure literally at your fingertips.
24/7 Support While You Travel
Your adventure doesn’t end when you set off — that’s when we’re at our best. We provide around-the-clock support while you’re travelling, so if anything unexpected arises, there’s always a real person (not a bot) ready to help. Whether you need to adjust a transfer, ask a quick question, or simply need reassurance in a faraway place, our team is just a call away. We’re with you every step of the way, ensuring peace of mind wherever your wild takes you.
"We provide around-the-clock support while you’re travelling, so if anything unexpected arises, there’s always a real person (not a bot) ready to help"
