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We are where the wild is

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A illustration of a paw print for Where The Wild Is and the Wild Rating

Experience the wild

In a world where life is increasingly hectic and hyper connectivity means we are ‘always on’, Where The Wild Is invites you to step away from your everyday hustle and bustle and visit some of the wildest, most wonderful places on earth.

“It seems to me that the natural world is the greatest source of excitement; the greatest source of visual beauty, the greatest source of intellectual interest. It is the greatest source of so much in life that makes life worth living.”

Sir David Attenborough
Ten

A decade of experience 

Over the past 10 years, we’ve travelled through Iceland, Finland, Sweden, Norway, Svalbard and the Faroe Islands finding extraordinary places, having awe-inspiring experiences and meeting truly inspiring people. Now it’s your turn.

We want to share everything we’ve found with you. We’ll open your eyes to vast, dancing skies. We’ll take you to mighty glaciers and sparkling fjords. We’ll get you closer than you ever dreamed to Arctic wildlife and introduce you to local characters who’ve become our lifelong friends.

Wherever you go, we guarantee you’ll stay in amazing spaces. Ice hotels, glass igloos, lighthouses, treehouses, mirror cubes and sea cabins…unique accommodation for a journey you’ll never forget.

Emma Durkin

Founder & CEO


Green

Our Philosophy

Seeing the wildest places on earth with your own eyes can be life changing. Breathing the coldest, freshest air on the planet, feeling seldom trodden earth beneath your feet, looking up at the vastest, starriest skies you’ve ever known – all of these things make travel addictive.

But travelling the world has a cost - an unavoidable environmental impact. That’s why at Where The Wild Is we only offer journeys built around conscious choices and carefully considered decisions. We do everything we can to minimise harm by following three simple principles:

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Consider Every Detail

Even the smallest choices can have a big impact. We carefully consider every aspect of the journeys we offer, from minimising paperwork when you book to recommending eco friendly car hire on your travels. When you arrive at your Arctic destination, we’ll even make sure there’s a cup of eco friendly tea waiting for you, made with 100% plastic free, 100% natural and 100% compostable Bird & Blend tea bags.

Friends
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Choose like-minded friends

Behind every Where The Wild Is destination, excursion or experience is a host who shares our ambition to balance tourism with environmental protection. Sometimes, these are people who have escaped the rat race to live a simpler life, at one with nature and their surroundings. Sometimes, they are the latest of many generations who have forged a living from the land. In every case, they welcome visitors to their homes and their communities with open arms.

We’re particularly proud to support the work of Zing Ocean Conservancy, and offer special itineraries where travellers can take part in the Arctic Cleanup project, clearing harmful marine debris from Norway’s beautiful fjords.

Environmentally Concious
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Support Green Innovation

The environmental changes and challenges affecting the Arctic are inspiring innovative thinking, like Brim Explorer.  The world’s first noise-free, emissions-free cruise ship is a hybrid electric vessel that sails silently to let travellers get closer to nature, with minimal impact.

Where The Wild Is will be delighted to tell you more about this, and the other eco conscious experiences and innovations being developed to help protect our natural world.


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Why book with us?

Trust our knowledge & expertise

  • We have the highest of standards on your behalf
  • We tell you exactly how it is, because we go there regularly
  • We define a personalised itinerary to create your perfect trip

Support our commitment to responsible travel

  • We love the wild and want to protect it for future generations
  • We only feature places and people who share our conviction
  • Your booking will help us support and protect our fragile environment

Book with us in total confidence

  • We listen, and give you the holiday experience you want
  • We are committed to customer satisfaction and consumer financial protection
  • You can call us 24/7 while you are away